Alden's Blog
I received an email from my friend, Tanja, one day last Spring. At least I thought it was from her. It was clearly a mass email, but it was all marketing-speak and said absolutely nothing. I tried the link, and it was more jargon.
I emailed her back (I didn’t just hit reply, I’m a little smarter than that) and asked if she had sent that email to me. She wrote back, “Yes. Why? I think it would be good for you.” She further explained that she had landed at Ferrazzi Greenlight helping to start up an online arm of this group (RMA)—the group she was recruiting me for.
They were starting a Pilot Program, and for $100, I could get into a program that costs $10,000 in the real world. This was a 10 week course with lots of coaches and lessons.
I readily accepted—not for the value proposition which was not readily gleaned from the then current site, but because a) it would help my friend out; b) the cost was only $100; and c) my friend thought it would “be good for me”.
The first week of the program, my fee was returned ten times over after chatting with two coaches. But that’s a story for next week…
click here to read part II
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