Guide · 12 min read
What Breaks First
An operational timeline for healthtech and medtech companies from ten people to sixty: what fails at each stage, in what order, and why none of it is bad luck. Most founders find their own company somewhere inside it.
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October 14, 2026 · 4 min read
The Hiring Infrastructure Most Startups Build Too Late
The first ten hires come from the founder’s judgment. After that, the process still lives in one person’s head. Three pieces to build before the twentieth hire.
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October 7, 2026 · 4 min read
Why “I Don’t Have to Explain My Industry to My Own COO” Is Worth Paying For
Every operator learns a new company. The expensive part is learning the industry on top of it. Three places that shows first, and how to test for it.
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September 30, 2026 · 4 min read
The Metrics Investors Check That Aren’t on Your Pitch Deck
A deck shows the numbers a founder chose to show. Diligence asks for the numbers that show how the company runs. Three of them matter most in healthtech.
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September 23, 2026 · 3 min read
3 Signs of Operational Chaos Most Founders Miss
Three signs that look like ordinary startup friction long before a customer or a board member runs into them, and why they’re hard to see from inside.
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August 7, 2026 · 7 min read
10 Things Every Healthtech CEO Should Ask Before Hiring an Operator Who Doesn’t Know Their Industry
Ten questions for a candidate operator, built to separate what someone knows cold from what they’d promise to go find out.
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August 7, 2026 · 4 min read
My Own Answers to the 10 Questions
I published a test, so I took it. All ten questions, including the one where the honest answer is less impressive than the alternative.
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August 7, 2026 · 4 min read
What Does a Fractional COO Actually Do?
The title gets used loosely. The plain version, the four categories the work covers, and who doesn’t need one.
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August 7, 2026 · 5 min read
Fractional COO vs. Full-Time COO: Cost, Timing, and What You’re Actually Buying
What a full-time hire costs, what a fractional engagement buys instead, and three questions that usually settle which one you need now.
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August 7, 2026 · 5 min read
When Should a Healthtech Startup Hire a Fractional COO?
The window is narrower than most founders think, and in healthtech it arrives sooner. Four signals, and what catching it early buys you.
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August 7, 2026 · 6 min read
Medtech Isn’t Healthtech: What Changes When the FDA Is in the Room
The same four operational categories apply. What sits inside them changes once there’s a regulatory pathway, a quality system, and a clearance date.
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